Brand Strategy Playbook Package

One of the first decisions a new seller faces is whether to take the open- or closed-brand approach. While there is no right answer, closed-brands are often recommended as a more strategic long-term play. 

Taking the brand approach has several advantages, both in the short- and long-term. Putting related products under a larger "umbrella" increases the chances that customers will buy multiple products in an order. But more than that, taking the Brand approach also means you're better positioned to diversify your sales channels in the long run, and decrease your dependency on Amazon. Most importantly, should you choose to sell your business down the road, your business is significantly more attractive as a brand.

In this package, I'll take your idea(s) for a private-label product and transform it into a recommended brand strategy. You'll get a comprehensive Brand Strategy Playbook that details how to turn your product into a brand. 

Contents include:

  • Market Overview
  • 2-4 Brand Names (w/ social network handles)
  • Ideas for Product One, Two, and Three (including keyword lists and ideas for creatively differentiating your product)
  • Execution timeline
  • Additional content detailing how to identify,  implement, and build out your brand

Note if you have an initial budget, the above research and report will reflect that wherever possible. 

I look forward to hearing about your ideas, and helping you build your Amazon business into a bona-fide brand!
Requirements needed to get started
  • Product Idea (in as much detail as possible)
  • Target Keywords (optional)
  • Initial Budget (optional)
Delivery time
Up to 7 days