Optimize My Listings

Hello, I'm Arabella, founder of Optimize My Listings and a Direct Response SEO Copywriter for the Amazon.com and Amazon.co.uk marketplace.

I am passionate about copywriting and love what I do. Having optimised listings since 2016, I have acquired a wealth of experience writing sales driven SEO copy for Amazon products, across a range of niches and categories.

The clients I work with range from first-time sellers to eight-figure Amazon powerhouses. Whether you're just starting out on Amazon or a seasoned seller, I can help you to maximise keyword ranking, boost conversion and convert on-page Amazon shoppers into buyers.

Invested in helping others achieve success, I have personally consulted with over 300 business owners and optimized hundreds of product listings. A dedicated copywriter and keyword data enthusiast, I am a leading authority on Amazon Listing Optimization and was recently a guest speaker on the popular European podcast, Seller Sessions, as well as the Amazon Q4 Strategy Summit.

I understand the importance of optimizing listings for both Amazon's A9 algorithm and the shopper - creating that perfect mix, so your product will be found in search, helping you to then close the sale when a buyer lands on your listing.

With excellent written and communication skills you can be confident that your listings will be written in perfect English (English US or English UK, tailored to suit your marketplace audience).

As an experienced and battle-tested 3-year Amazon seller who is actively engaged in the Amazon community, I am quick to know when new TOS changes come into effect. As a result, my clients are able to benefit from that expertize, knowledge and insight, which is reflected in the work I deliver.

If you're struggling to convert sales on an existing listing or launching a new product and don't have time to study the art of copywriting and SEO, feel free to send me a message - I'd be more than happy to help!

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111 Reviews (99% positive)


Arabella researched our listing and provided great actionable feedback. I highly recommend her if you are looking for someone to take a look at your listing and provide some good feedback.


Took the job and payment, then disappeared. Had to get the Jungle Market admins involved to get a refund. If you want to wait for a month for your listing and never receive it, go for it. If you ever want the job complete however, avoid like the plague.

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Great chat with Arabella! Friendly, kind and very experienced.

Rob about listing Amazon Listing Optimization Strategy Call 3 months ago.